NAUTILUS COMMUNICATIONS LLC . Minneapolis
Strategic Communications . Marketing & Branding . Employee Engagement
Aligning Brand with Business Strategies
It’s easy finding consultants with expertise in one discipline or another – branding, marketing, employee engagement, organizational development, investor relations and more. With Nautilus Communications, you’ll benefit from my 20 years of across-the-board experience.
I prefer to work in partnership with executives and their marketing/communications teams to develop strategic branding and employee engagement solutions that drive improved organizational and financial performance. Everything ties back to your business objectives…with outcomes that provide value to the organization for years to cmoe.
Your brand is more than a logo or tagline. From a customer’s perspective, it’s the sum total of all contacts with your people, products and services. From an employee’s perspective, it’s clear expectations for their behavior and interactions with stakeholders. Your brand represents a promise that’s delivered consistently and distinctively…every time.
Together, we'll approach your brand vision holistically...with practical tools that define where you are today and where you need to go. We'll start on the inside – with employees who are on the front lines with customers every day. Once these “touchpoints” are in place, we'll make certain your external marketing and branding efforts are aligned...and your dollars are well spent.
There are several "lenses" through which we'll examine your brand...and your organization...inside and out:
|
Internal |
External |
Foundations: Values, beliefs, culture Behaviors: Actions, processes and business decisions Connections: Between individual efforts and organizational goals Managers: Commitment to role modeling and communication Channels: Technologies and methods to inform, educate and motivate employees |
Alignment: Between business practices and values Relationships: Audiences: Reaching and impacting priority stakeholders Messages: Values represented in all communications Transparency: Comfort level, risks, credibility, defensibility |
CASE IN POINT
Healthland, a national leader in IT solutions for small community hospitals, employs approximately 250 people in multiple locations. Following its purchase by a private equity firm in 2007, the organization experienced significant change in the form of new leadership, company name and brand identity. They turned to Nautilus Communications for a strategic employee engagement plan that created momentum and aligned employees with the new brand values.
"This project was critical to our future growth. We needed to get our arms around employee alignment and engagement -- without spending a fortune. Connie helped develop and communicate a compelling brand story that everyone understands and believes in.”
--Tracey Schroeder, Vice President of Marketing and Communications, Healthland