Increased competition and economic pressures may be forcing you and your organization to confront the role of employees in building stronger brands.  When employees understand and embrace the brand, they treat customers, investors, suppliers and one another with greater purpose and passion. This differentiates you from the competition and creates trusting relationships -- critical to long-term growth and profitability.  

Brand is shaped by the actions and behaviors of your employees.  But equipping them to “live” the brand is complicated.  It takes keen insights and experience in marketing, branding, employee engagement and effective leadership.  With Nautilus Communications, you'll get this -- and so much more.  

Even if you have deep pockets to pay for advertising, public relations and other marketing activities, your brand may still be suffering.  You need employees who consistently deliver on your brand's promise.  But the fact is, two-thirds of U.S. employees lack a good understanding of their company's brand values.*  These values may be ill defined or "vanilla."  Perhaps they’ve evolved over time.  Or, they conflict with the organization’s culture.  More likely, they’ve never been communicated in a way that resonates with employees at every level – from the executive suite to the production floor.   

Nautilus Communications blends research, innovative ideas and practical experience to help small and mid-sized organizations build strong brands from the inside out.  The end result: your employees are more engaged...your organization is more productive...and your financial performance is better than ever.       


“Connie partnered with us to develop a strong corporate brand that sets us apart from the competition.  We learned so much from her research with customers and employees.  She has a tremendous ability to sift through tons of information and find the real nuggets that will move us forward.  We’re implementing several of her recommendations this year, and our financials show it.  Connie is a true asset to any organization.” 
-- Ken Schempp, President, eDocument Resources

* Communications Executive Council 2007 Corporate Brand Survey

What's New at Nautilus?

1)  Getting certified to develop online curriculum for graduate courses and workshops

2)  Soon launching another Succession Planning project

3)  Don't forget to order my new book, "The Forgotten Layer: Turning Managers and Supervisors Into Great Communicators," at Ragan Communications.